Movie Theaters Can Attract More Customers With Vaccine Mandates, Lower Ticket Prices, Study Finds


Movie theaters may need to offer cheaper tickets and institute vaccine mandates if they want to attract former customers who stopped visiting multiplexes during COVID-19, a new study finds. The report, which was commissioned by Quorum, a film research company, Cultique, a brand consulting firm; and Fanthropology, a fan engagement company, surveyed more than 2,500 […]

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