Rolling Loud, the global touring hip-hop music festival, is making its mighty return to the West Coast, this time settling into a new home at Hollywood Park in Inglewood March 3-5.
Future, Playboi Carti and Travis Scott will headline the three-day festival with a special guest set from Lil Wayne on its closing night. The event will also feature performances from both mainstream and up-and-coming acts like Lil Baby, Lil Uzi Vert, Moneybagg Yo, 2 Chainz, Shenseea, OhGeesy, Rubi Rose and Tyga throughout the long weekend. In addition, leading ladies of the genre including Ice Spice, Saweetie, Bktherula and Kamaiyah will also take over the stages.
Coming back from the pandemic-forced shutdowns, Rolling Loud has brought events to New York, Miami, Portugal and Toronto, but hasn’t taken place in the Los Angeles area since it took over Banc of California Stadium (now BMO Stadium) in 2019. The fest also marks Scott’s first headlining performance in the U.S. since the deadly crowd surge at his 2021 Astroworld Festival in Houston, Texas. He was also set to play at the 2022 Coachella Valley Music & Arts Festival in Indio, but quickly dropped off the bill following the incident.
Rapper Saweetie will perform during day one of the Rolling Loud California music festival at Hollywood Park in Inglewood on Friday, March 3. The three-day festival will take place March 3-5. (Photo by Tasos Katopodis, Getty Images for iHeartRadio)
Rapper Future will headline day three of the Rolling Loud California music festival at Hollywood Park in Inglewood on Sunday, March 5. The three-day festival will take place March 3-5. (Photo by Kevin Winter, Getty Images)
Rapper Future will headline day three of the Rolling Loud California music festival at Hollywood Park in Inglewood on Sunday, March 5. The three-day fest takes place March 3-5. (Photo by Paras Griffin, Getty Images)
Rapper Tyga will perform during day one of the Rolling Loud California music festival at Hollywood Park in Inglewood on Friday, March 3. The three-day fest takes place March 3-5. (Photo by Amy Sussman, Getty Images for Coachella)
Rapper Travis Scott will headline day two of the Rolling Loud California music festival at Hollywood Park in Inglewood on Saturday, March 4. The festival will take place March 3-5. (Photo by Rich Fury, Getty Images)
Rapper 2 Chainz will perform during the second day of the Rolling Loud California music festival at Hollywood Park in Inglewood on Saturday, March 4. The three-day fest takes place March 3-5. (Photo by Christopher Polk, Getty Images for Coachella)
Rapper Playboi Carti will headline the first day of the Rolling Loud California music festival at Hollywood Park in Inglewood on Friday, March 3. The three-day festival will take place March 3-5. (Photo by Rich Fury, Getty Images)
With Rolling Loud relocating to Hollywood Park, which sits adjacent to SoFi Stadium, it will be the first major music festival held on those redeveloped grounds, making it a milestone moment for the city and neighboring communities that spawned numerous hip-hop icons through the decades including Snoop Dogg, Dr. Dre, Eazy-E, Kendrick Lamar and Nipsey Hussle.
“When you look at the connection that Hollywood Park and SoFi Stadium have with the community and the rich hip-hop history in Inglewood already, we saw it as the perfect marriage,” Adolfo Romero, vice president of programming at Hollywood Park said during a recent phone interview. “It’s going to build that bridge of community and hip-hop, and we can’t wait to see that grow with Rolling Loud.”
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Since 2023 is the official 50th anniversary of the ever-evolving genre, bringing a hip-hop focused festival like Rolling Loud to one of the birthplaces of this music made sense to the event producers. Being the first major multi-day music event to take over Hollywood Park, finding ways to work with the community was a critical factor in making it all come to life, Romero shared.
As a result, Hollywood Park and Rolling Loud worked with Inglewood’s city council, local organizations and Inglewood eateries and businesses to include the city in the three-day fest. Romero and Rolling Loud producers said they also gifted over 3,000 tickets to members of the Inglewood community to ensure that neighbors could come out and have the opportunity to experience the festival, too.
“We wanted to give everyone a little taste of what Inglewood has to offer,” Romero says. “We’re bringing a local feel to what we call a global sports and entertainment destination, and I really think fans, especially those from Los Angeles, will appreciate that.”
Romero said that Hollywood Park hopes to continue to host Rolling Loud for years to come, ensuring that Inglewood remains a destination for hip-hop music and live concerts.
“Overall, we’ve always been intentional about how we book events within Hollywood Park and this is just one of them,” Romero shares. “Bringing hip-hop to the forefront is important, and hopefully, the community feels like this is a piece of them.”
Rolling Loud California When: March 3-5
Where: Hollywood Park, 1011 Stadium Drive, Inglewood
Tickets: $329 three-day general admission; $479 three-day general admission plus; $849 three-day admission VIP; $999 three-day admission VIP + Munchie Pack. All passes are available at rollingloud.com/cali.
